Firstly, the largest Muslim country versus the water purifier market. Indonesia has a population of 250 million, making it the largest Muslim country in the world. If we consider population as a factor, it represents a potentially massive market for every industry. However, the average salary for people living here ranges between $150 and $200 a month. This implies that only the top 3 percent of the population can be targeted as potential customers. This is equally true for sellers of water purifiers.
Secondly, the condition of water quality in Jakarta. Taking Java Island as an example, its water source is derived from rivers, leading to significant variations in total dissolved solids, which range from 49 ppm to 518 ppm.
For more detailed information, please visit this website (https://www.easywellwater.com/tw/knowledge/marketing/3/94) and click on the water analysis for the Asia area. In Jakarta, residents are concerned that the rivers are already heavily polluted. Many inhabitants do not trust the water corporation, prompting them to purchase whole-house water purifiers for their use.
