| EFFICIENCY | EXPLANATION | GOAL | |
| CUSTOMER RESPONSE | We respond promptly to customer requirements. | Implement the policy that the customer is always right. Strive to respond to customers promptly and aim to increase customer satisfaction. | 1.Provide a same-day response to customers. 2.Increase the customer satisfaction rate annually, aiming to reach 93% satisfaction. |
| QUALITY | We pursue continuous quality improvement | Treat our products as pieces of art and work towards perfection and uniformity. Strive for high product and service quality by implementing a Total Quality Management (TQM) system. | 1.Pursue zero customer complaints. 2.Ensure that all our employees have quality consciousness. 3.Quality improvements generate an increase of US$12,600 every year. |
| INNOVATION | We are proud of our continuous innovation. | 1.Instil innovations into the business culture. 2.Insist on a good percentage of innovation investment. 3.Share the fruitful harvest of innovation. | 1.Allocate 5% of our revenue to the expenditure on research and development. 2.New products account for 3.5% of total revenue. |
| EFFICIENCY | We aim for greater efficiency. | Maintain high efficiency to remain competitive. Increase every department’s work efficiency. Emphasise our growth to reduce competitor threat. Every employee must have efficiency consciousness. | 1.Every department is required to achieve a 75% standard rate of achievement. 2.Work efficiency surpasses all competitors. |
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